Windows silent install: option to prevent Desktop Shortcut creation?

I had a look but couldn’t find the supported command line arguments (for the new msi installer). We are using WiX toolset under the hood (to give you a starting point for a google search).
I’ve found https://stackoverflow.com/questions/6305301/pass-command-line-variables-into-wixx-based-windows-installer-msi#comment7448331_6312014 which might be a good starting point to investigate which variables are set and when.