"Failed to launch JVM" error prevents JabRef to startup

Thanks for your answer, @Siedlerchr! This is the way I’m trying to start JabRef: by using the shortcut created on my desktop upon installation or by clicking in the JabRef.exe file.

PS C:\Program Files\JabRef> ls *.exe
    Directory: C:\Program Files\JabRef
Mode                LastWriteTime         Length Name
----                -------------         ------ ----
-a----       06/03/2020     07:55         139776 JabRef.exe
PS C:\Program Files\JabRef>

I think I see JabRef’s Java runtime environment in the /runtime folder, but I’ve no idea about why JVM is not able to launch. Perhaps some level of protection in my Windows 10 environment? Please, could you propose any idea? I’ve installed JabRef twice to no avail! Other Java applications run fine in this same box.

Thanks for your time!